Self-Reflexivity

1) As an advertising professional, speculate as to why it is important to study advertising?
Its known that advertising is very important because it relates to the consumer and the company in one time. As we see that advertising shows the product of the company that the consumer will be happy to know more about. Studying advertising teach us how to grab people’s attention and how to convince them that our product or service is the best among our competitors.

2) Speculate as to why human species began using advertising?
Human started advertising because they needed to persuade people (consumers) about specific products and services and to persuade them that they have the best quality among other competitors who have the same product or service. As for advertising, companies cannot promote their products if they didn’t advertise it and tell consumers about it. Advertising is one of the reasons why companies are still into business because consumers still remember the product if they see the ad of it regularly.

3) What is the power of advertising? How can it be used for the good of culture industries? Historically, how had it been used in manipulative way? How is it used today in a manipulate way?
I think that the power of advertising is that it attracts consumers in a way without deceiving them or making them feel that they are not in a good health, shape or look. It can be good for culture industries because advertising is not only for products and service it is also for public services as it can be used to persuade people to volunteer in human activities and other things such as persuade people to stop smoking, conserve water and electricity and drive safely. In the past advertisements were used to persuade people to smoke as it is good for their health and they used to show men in good looking shape smoking cigarette. Nowadays they still do the same but in the end of the advertisement they put a sentence showing that smoking is bad for your health and it causes cancer. This is done because of the government regulation and each advertisement now is monitored by the government in order to avoid misunderstanding or bad persuasion.

4) What have you learned from faking this class?
As for this class, this was my best class for the five semesters I have been in the university. First, a great interaction in the class made me want to attend each class even if I am sick. Second, the class discussions done each class helped me learn the material much more. Third, personally I learned how to deal with others in advertising and how to work in a group with a smile on my face being happy to work with them.
From the professional side, I learned how to work on blogger despite that I have never heard of it before. I also learned what is advertising, marketing and public relation, how advertising impact consumers and producers. In addition, I learned how to deal with clients if I want to work with them I also learned how I should research first for what I want to advertise set my goals, make a communication brief for my advertisement then do the ad. This course really helped me a lot in learning about advertising and made me love it even more. It also helped me in exploring much more things that I have never known. It a great course that I would recommend to everyone because it really affected me a lot in a positive way. Thanks to our great professor this was an amazing semester with an amazing course taught my an amazing professor...